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A Divided America Consumer Report 2023
Mintel’s A Divided America 2023 examines consumers’ outlook on the US political landscape, consumers’ political engagement, and expectations for brands and potential opportunities during the 2024...
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US Black Beauty Consumer Report 2023
Black consumers are strongly engaged with beauty, so it is vitally important that brands to engage with and respond to consumer demands. Mintel’s US Black Beauty Consumer Report 2023 provides an...
View ArticleUS Expressions of Identity Market Report 2024
Multifaceted self-expression continues to be a primary aspect of identity for consumers, directly impacting their mental wellbeing and undeniably involving brands. Lisa Dubina, Senior Culture and...
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US Women’s Wellness Market Report 2024
Stay ahead of the curve and future-proof your business with Mintel’s US Women’s Wellness Report 2024. Our full report is packed with consumer-led market intelligence, the latest wellness market...
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US Marketing to Hispanic Moms Market Report 2023
This report offers a complete analysis of Hispanic Moms as consumers. In this report, our expert analyst explores how to market to Hispanic Moms effectively according to their needs and desires....
View ArticleUS Millennials and Health Market Report 2024
Millennials are emphasizing overall wellbeing by intertwining their top priority of managing their mental wellness with other aspects of physical health. Lindsay Cameron, Analyst – Health & Wellness
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US Hispanics and Symbols of Identity Market Report 2024
With 63.5 million individuals making up 19% of the US population, Hispanic consumers are a dynamic and multifaceted force, embodying a rich tapestry of identities that are firmly rooted in their...
View ArticleBlack Americans and Symbols of Identity Market Report 2024
Black American identity is layered and shaped by diverse experiences. Brands are a key part of the narrative around identity as they reflect images to the masses. Courtney Rominiyi, Multicultural...
View ArticleUS Hispanic Consumers and Non-alcoholic Beverages Market Report 2024
The vibrant and growing Hispanic audience plays a critical and growing role in driving revenue across many categories of drinks, especially CSDs and coffee. Fiona O'Donnell, Senior Director –...
View ArticleUS Black Consumers and Shopping at Mass Merchandisers Market Report 2024
Mass merchandisers are essential to Black consumers. Their needs align with the general population, but retailers have an opportunity to engage them based on niche interests. Courtney Rominiyi,...
View ArticleUS Marketing to Hispanic Gen Z Market Report 2024
Hispanic Gen Zs, born between 1997 and 2010, account for about 14.7 million of the 59.5 million Gen Zs in the US (about one quarter of the generation). While their discretionary spending is more...
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