Stay ahead of the curve and future-proof your business with Mintel’s US Women’s Wellness Report 2024. Our full report is packed with consumer-led market intelligence, the latest wellness market research, trends and consumer behaviors affecting your business. Get a 360° view of the women’s wellness market including market size, share and forecasted growth to help you align your business strategy with the needs of your audience.
Below, we’ve handpicked the key insights analyzed in the full report and summarized the core topics.
Topics Analyzed in this Report
- Women’s life changes and menstruation status.
- Side effects experienced by women in different lifestages.
- Information sources for health and wellness information.
- Factors considered when selecting period products.
- Attitudes toward menstruation and menopause.
- Attitudes toward women’s wellness.
Women’s Wellness Market Outlook
Women continue to become more familiar and comfortable with understanding how to manage their symptoms from their current lifestage as a result of more education and social destigmatisation. Brands have an opportunity to assist with continued education.
- Wellness market trend: 48% of women agree that there is a need for better education on women’s health before, during, and after major life changes.
Women’s Wellness Market Trends, Opportunities and Challenges
Social media becomes a voice of reason
Millennials have increasingly developed higher trust in the information that they receive through social media regarding their health. Brands wanting to leverage social media will need to be able to combat misinformation to be able to make themselves seen as figures of authority.
- Wellness market behavior: 47% of Millennials think that YouTube is a good resource when they want to learn about something
Help prepare women for shifts in symptoms
Menopausal women struggle with the rapid change of symptoms that they experience in a short amount of time, which can also impact their mental health and stress levels. Brands can help cater to this group’s needs by offering solutions that are fast-acting and symptom-based.
- Wellness market statistics: 28% of women who have experienced menopause were prepared for what menopause would be like before experiencing it.
Purchase our US Women’s Wellness Market Report to receive a five-year forecast, consumer behavior analysis, and recommendations for market opportunities. Readers of this report may also be interested in our US Sleep Health Market Report 2023, or our range of Health and Wellbeing Market Research.
Brands Featured in the Full Report
Clearblue, Herself Health, Oura Ring, Stripes, MysteryVibes.
Additional Features Included with Your Purchase
- Interactive Databook: Each Databook is provided as an interactive website where you can deep dive into our consumer research data on your chosen topic so you can draw your own conclusions.
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Expert Insights from a Health Analyst
This report, written by Lindsay Cameron, a leading research analyst, delivers in-depth commentary and analysis to highlight trends in the women’s wellness market and add expert context to the numbers.
Education is a crucial element to help reduce shame and help empower women to seek relief instead of opting to deal with struggles on their own.
Lindsay Cameron
Health & Wellness
